Majed Dagher

Creative Director

I’m Majed Dagher. I have over 20 years of experience in advertising. I am taking the next step in my career and looking forward to offering my services to you and your company directly - creating bespoke advertising campaigns to take your brand to the next level. Get in touch with me to see how I can help you create brilliant TV spots, print ads, or digital campaigns. Let’s grow your brand together!

For those who are curious about me and my background: I am a Lebanese-born Canadian who grew up in Beirut during the civil war. I learned the value of creativity and adaptability from an early age. My passion for mathematics and physics throughout my school years led me to study telecommunications engineering at university. At the same time, I cultivated my enthusiasm for art and design by working as a freelancer in order to pay for my studies and support my family.

Facing financial difficulties, and searching for a potential long-term career, I found a full-time job as a graphic designer and operator at a printing company. Relying on mostly self-taught software experience and an innate curiosity, I quickly earned a reputation as a computer expert. At the same time, I decided to switch my studies to graphic design in order to perfect my technical skills and excel at this new profession.

After graduation from BCU, I was hired as a graphic designer in the multinational advertising agency JWT. Putting well-earned skills to good use, I quickly established myself as a creative, reliable, and dedicated junior art director. Drawing on my unique background and expertise, I worked with clients primarily from telecommunications companies, including STC, Mobily and MTN. Seizing opportunities to work on diverse accounts such as Unilever, MBC, LG, and HSBC, I broadened my strategic advertising skills, while working in a variety of difficult environments, becoming proficient at developing and executing dynamic communication concepts and campaigns.

Under my leadership, brand recognition for MTN Afghanistan increased by 60% in only one year. Later on, I became the Regional Operation Manager and Creative Director for the Sudan branch of Rizk Advertising/Euro Havas and managed campaigns for clients as varied as JTI and CTC/LG. At the same time, I pursued selected courses in an online master’s degree in advertising with the Academy of Art University of San Francisco (AAU) and finishing up the same with Algonquin college a diploma in social media.  I am committed to exceeding my clients’ expectations by providing them with specifically tailored concepts and campaigns designed for this challenging market.

My career is not just work for me, it’s a life-long passion, nurtured by my hobbies. My passion for photography combined with my love for nature encourages me to explore every aspect of this big beautiful world. Exploring the wonders of our planet through my lens provides me with a healing escape. To push my boundaries further, I mastered scuba diving and obtained a National Geographic underwater photographer license so that I could properly explore the underwater world. I have exhibited select photography projects and have also photographed a number of weddings and private photoshoots.

For fun, you can find me snowboarding, skydiving, paragliding, scuba diving, playing basketball or playing guitar.